When it comes to SEO, it’s important to stay ahead of the curve. Search engines update their algorithms on a regular basis. You should ensure that your site isn’t left behind. These SEO tips will help you to improve your SEO for 2017, 2018, and the years that lie beyond that.
Use Social Media To Boost Your SEO
Search traffic can’t be your site’s only source of traffic. You should also be using social media to draw visitors to your site. Take advantage of social media tools so that you can bring in a steady influx of visitors.
Major search engines like Gooogle look at social media when they are determining how a site should be ranked. If you create content that is frequently shared on major social media platforms like Facebook and Twitter, your site’s search rankings will improve. You’ll bring in more traffic from a number of sources.
It’s Essential To Optimize Your Site For Mobile Devices
Every year, more and more people leave desktop devices behind. A significant amount of the population exclusively accesses the internet through mobile devices, such as phones and tablets. If your site isn’t optimised for mobile devices, you are going to be penalized.
While you should use a responsive website for your London business, you should also take additional steps to ensure that your site remains mobile friendly. Avoid using any ads that block access to content for mobile users. Moving forward, Google is going to be penalising sites that use these kinds of ads.
Make Sure That Your Site Offers Voice Search Functionality
Not everyone is typing in keywords to search boxes. A large number of people are speaking when they want to search for something. People want to keep their hands free while they are driving, which means they’ll rely on tools like Siri or Cortana when they want to make a search on the road.
Try to focus on keywords that people will use during voice searches. Make sure you always include your keywords in your meta tags. If you ensure that your site ranks for voice searches, you’ll be able to bring in a great deal of traffic.
Take Advantage Of Local SEO
It’s now easy for search engines to detect the location of the person conducting a search. That means that search engines will typically deliver results that are uniquely relevant to the person that is doing the search. If you can, you should try to take full advantage finding and hiring local London SEO experts.
Location-based keywords are a must; they can bring in a great deal of traffic. You may also want to add your London address and phone number to the footer of your website.
Make The Switch To HTTP/2
If you haven’t made the switch to HTTP/2, now is the time for you to do that. Switching over to HTTP/2 should dramatically improve your page speed. If you can improve your page speed, the ranking of your website will also improve.
While it may take time for you to switch over to HTTP/2, it’s definitely worth the extra effort. HTTP/1.1 has been commonplace for more than a decade, and it’s starting to become outdated. If you want to be ready for the future, then you need to start using HTTP/1 on your website.
Focus Your Attention On Long-Tail Keywords
The days of targeting a single keyword are over. Now, if you want your site to rank, you need to focus on a more specific keyword phrase. Long-tail keywords, which are keyword phrases that are at least two words long, are becoming the norm.
More and more people are using search engines. If you want to be able to stay on pace with your competitors, you can’t target the keywords that everyone else is using. If you are able to focus your attention on specific keyword phrases, you’ll see far more traffic overall.
Make Sure Your Site Is Functioning Perfectly
When competition is this fierce, even a single slip-up can cost you. You should check your site regularly. Make sure it’s functioning exactly as it should be. If you find any issues with your site, you need to address those problems immediately.
A 404 error isn’t something that you can afford to ignore. You need to make sure you pay attention to any and all issues that your site has. If you ever spot a problem, you need to get it taken care of as soon as you can. If you keep your site functioning the way it should be, you’ll be able to keep up with other sites in your niche.
If you want your site to be successful you need to focus on developing new SEO strategies and you would possibly need a London SEO expert to ensure that your website will bring in search traffic in both the present and the future. These tips will help you to keep your site ranking highly in the years to come.